I recently had the opportunity to work on an exciting new project happening in partnership with Westfield Corporation. With retail outlets, particularly malls, clearly having a tough run due to online shopping cutting into their customer base, there is a new set of companies aiming to reduce that tr...

When marketing automation is done correctly, it’s an effective tool. However, if done wrong, it can be annoying. Let’s face it – sometimes, when marketing automation is done effectively and correctly, it can be a bit grating to the consumer. If your automation sounds robotic and im...

The new year is the perfect time to reevaluate last year’s marketing initiatives and consider adopting new technologies and tactics as part of your overall digital strategy in the year ahead. 2016 was an exciting year in digital marketing, filled as it was with innovations in live streaming an...

Having a waiting list of new clients for your products or services is a good problem. Who doesn’t want to have it? But while anyone can jabber about how good it is, few businesses have had the fortune of seeing it happen to them and even fewer have the transparency to share what’s worked...

Whenever I walk into a meeting with TV folks, there’s one thing I always hear: “Did you read Cynopsis today?” Cynopsis Media’s famous email newsletters deliver aggregated content to 150,000+ TV and media executives daily. And, in a world where technology is constantly evolvin...

Entertainment Benefits Group is among the largest sellers of live-event tickets in the world. While you may not know them by name, odds are you either clicked on one of their ads in the last decade, or you’re in one of their programs. They recently announced their further expansion to reach vi...

The difference between market takers and market makers is not product innovation, it is business model innovation. To compete in the age of the customer, business leaders must graduate from leading incremental to transformational changes, requiring emphasis beyond core capabilities that include inve...